In the early 1900’s a young 29 year old Corsican perfumer starting out in Paris was having little success in breaking into what was then an elite market. Not willing to accept his initial lack of success, Francois Coty pulled off a master stroke by accidentally “spilling” a bottle of his maiden scent “La Rose Jacqueminot” just inside the door and all along the floor in a trail to the perfume counter in the Parisian department store Les Grands Magasins du Louvre. It proved to be a master stroke as, attracted by the scent, customers swarmed the perfume counter and his entire stock was sold out in a matter of minutes. It was the start of a business empire that today stands proudly as a global top five beauty company.
In a more simple world back then, devoid of spin doctors, marketeers, PR gurus and various assorted “makey uppy” titles for what essentially are very expensive commercial wafflers, Coty, who is credited with being the founder of the now multi billion dollar modern fragrance industry, came up with what nowadays would be described as a mission statement for his new business:
“Give a woman the best product you can make. Market it in the perfect bottle – beautiful in its simplicity yet impeccable in taste. Ask a reasonable price for it and you will witness the birth of a business, the size of which the world has never seen” Francois Coty – 1904.
The overall championship was decided at the last race when Liam Shanahan’s “Ruth” crossed the finish line after the Hendrick Ryan + Associates “James Eadie” Pwllheli to Dun Laoghaire race on the 6th September. Fifteen boats came to the start line in Pwllheli. Of the line-up, six of the boats were “J” boats and of them five were J109’s.