ISORA – message in a bottle?

In the early 1900’s a young 29 year old Corsican perfumer starting out in Paris was having little success in breaking into what was then an elite market. Not willing to accept his initial lack of success, Francois Coty pulled off a master stroke by accidentally “spilling” a bottle of his maiden scent “La Rose Jacqueminot” just inside the door and all along the floor in a trail to the perfume counter in the Parisian department store Les Grands Magasins du Louvre. It proved to be a master stroke as, attracted by the scent, customers swarmed the perfume counter and his entire stock was sold out in a matter of minutes. It was the start of a business empire that today stands proudly as a global top five beauty company.

In a more simple world back then, devoid of spin doctors, marketeers, PR gurus and various assorted “makey uppy” titles for what essentially are very expensive commercial wafflers, Coty, who is credited with being the founder of the now multi billion dollar modern fragrance industry, came up with what nowadays would be described as a mission statement for his new business:

Give a woman the best product you can make. Market it in the perfect bottle – beautiful in its simplicity yet impeccable in taste. Ask a reasonable price for it and you will witness the birth of a business, the size of which the world has never seen”   Francois Coty – 1904.

Read more: ISORA – message in a bottle?

Race 10 Report

“Ruth” – ISORA 2014 Champion

The overall championship was decided at the last race when Liam Shanahan’s “Ruth” crossed the finish line after the Hendrick Ryan + Associates “James Eadie” Pwllheli to Dun Laoghaire race on the 6th September. Fifteen boats came to the start line in Pwllheli. Of the line-up, six of the boats were “J” boats and of them five were J109’s.

Read more: Race 10 Report

Latest ISORA News Items

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The winner of the Hendrick Ryan + Associates Race from Pwllheli to Dun Laoghaire is Mojito and the overall ISORA 2014 hampion is Ruth The full results are available on the web site here
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Liam Coyne of Dun Laoghaire and Brian Flahive of Wicklow are the Afloat.ie "Sailors of the Month" for August 2014, following their stunning and comprehensive success in the 1,802 mile RORC Sevenstar Round...
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The SI's for the Hendrick Ryan + Associates Race from Pwllheli to Dun Laoghaire is available here. This is an 80 mile race starting at 0800hrs on Saturday 6th September.
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The Course for the Hendrick Ryan + Associates Race from Pwllheli to Dun Laoghaire is as follows: Start PSC Racing Mark No.2 (to port) - 52º 52.400'N  04º 25.580'W Finish A reception is...
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Lula Belle is on the homeward leg - folllow the finish on the tracker here. Dublin offshore two handers Liam Coyne and Brian Flahive are heading for the finish line of the Round Britain & Ireland...
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Lula Belle - Has finished the Sevenstar Round Britain and Ireland Race. ISORA offshore two handers Liam Coyne and Brian Flahive finished the Round Britain & Ireland Race on Saturday...
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This season was definately a season of two halves – heavy weather during the first half and very light weather during the second half. As so it was for the Race 9 that was originally scheduled to visit...
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The SI's for Race 9 – The Dun Laoghaire to ODAS M2 Buoy Coastal Race scheduled for Saturday 23rd  August are available here. This ISORA Day Race is Organised in conjunction with...
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KONA   ISORA Dun Laoghaire to Pwllheli Yacht Race was held on 26th July   2014. “Ruth” (who also won last year’s race) took home the perpetual and   keepers trophies....
kona-winners
KONA   ISORA Dun Laoghaire to Pwllheli Yacht Race was held on 26th July   2014. “Ruth” (who also won last year’s race) took home the perpetual and   keepers trophies....
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The second ISORA Night Race on Friday 8th August in Pwllheli started, later than the Irish counterparts, at 2050 hrs. The Race committee had set a 38.5 mile course which would take the fleet to all...
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Report on Race 8A – Deja Vu for “Ruth” in Dun Laoghaire Night Race. The weather was forecast to be very light for the Night Race from Dun Laoghaire. The tides were very strong. The course on the sailing...
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There are two ISORA night races scheduled for this Friday night 8th August one on either side of the Irish Sea. The Dun Laoghaire Night Race (ISORA - Race 8a) - RESULTS This race is...
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The members of ISORA wish our fellow ISORA sailors, Liam Coyne and Brian Flahive a fast and safe passage in the heroic 2-handed attempt at the Round Britain and Ireland Race. The race starts on Sunday...
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There are two ISORA night races scheduled for this Friday night 8th August one on either side of the Irish Sea. The Dun Laoghaire Night Race (ISORA - Race 8a) This race is organised by the...
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The weather forecast was depressing for the 2014 KONA Offshore Perpetual Trophy Race on Saturday 26th July from Dun Laoghaire to Pwllheli. The only conversation during the pre-race get together in the NYC...
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Click here to read the full press Release

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Useful Information

The ISORA 2014 Race results are available as follows:

 

The ISORA 2014 Race Schedule is available here. 
The ISORA 2014 Notice of Race is available here.
The on-line entry process for the ISORA 2014 Series (or for any individual race) is available here and is intended to be an easy and hassel free method of entering (or just to register your intention to race). 

The ISORA sailing instructions will be avialable here for each race - when published. Important race information will be distributed by newsletter - so please remember to subscribe to the newsletter service. 
It is now possible to follow the 2014 ISORA racing with live tracking:
 Please subscribe to receive the ISORA General Newsletter or the Priority racing Newsletter withto receive all race information, race results and also articles of general interest regarding offshore racing - Newsletter Application the last newsletter is available here
The ICRA is on 13th - 15th June 2014The Welsh IRC Championships is on 1st to 3rd August

Supporting Clubs

2014 IRC Championships

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ICRA
Logo_Clwb_Hwylio
ICRA
 

ICRA 13th - 15th June 2014
IRC Welsh Champs 1st - 3rd August